Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) recently hosted a series of workshops in Frankfurt, Düsseldorf, and Berlin, designed to connect directly with the German travel trade and provide in-depth updates on the emirate’s tourism offerings.
Fourteen Abu Dhabi stakeholders, including
hotels, attractions, and DMCs, joined the sessions to present their products
and share first-hand insights.
The format prioritised small-group,
interactive exchanges over formal presentations, allowing travel agents to
engage directly with suppliers and develop tailor-made offers for their
clients.
Looking ahead, DCT Abu Dhabi will welcome
up to 47 top agents from Germany, Belgium, and the Netherlands to Abu Dhabi and
Al Ain Region for the Europe Marketplace, giving them the
opportunity to experience the destination first-hand and strengthen their
ability to sell Abu Dhabi with confidence.