Civitatis, an online platform for guided tours, has reported double-digit year-on-year growth in global bookings during summer 2025.
Summer 2025 brought
contrasting outcomes for global tourism. While demand remained high, institutional
measures aimed at reducing over tourism in major landmarks influenced both
supply and traveller behaviour.
In Rome, for instance,
during the Jubilee Year, large booking allocations were reserved for
pilgrims—limiting availability for international visitors.
Despite these
constraints, a clear trend toward diversification emerged.
Empowered by digital
and AI-driven tools, travellers are increasingly opting for alternative,
lesser-known experiences even within the world’s most iconic destinations.
This shift reflects a
growing preference for authenticity, variety, and personalization in travel
planning.
Among the standout
performers this summer were:
Excursion to Mont
Saint-Michel from Paris: +18%
Excursion to Guatapé
(Medellín, Colombia): +13%
Desert safari with
dinner and show in Dubai: +26%
Excursion to Český
Krumlov (Prague, Czech Republic): +26%
Boat tour of the
Benagil Caves (Algarve): +48%
These results confirm
that today’s travellers are more informed, tech-savvy, and experience-driven, seeking to enrich
their journeys through original and sustainable ways of exploring popular
destinations.
“Travellers today are looking for unique experiences in destinations where there used to be only one obvious choice,” said Enrique Espinel, COO of Civitatis. “By expanding our portfolio and offering less-crowded, high-quality activities, we continue to grow sustainably while staying aligned with global tourism trends and traveller expectations.” -TradeArabia News Service