Universal Enterprises, parent company of Universal Resorts, has announced the rebranding of its hotel management arm to VERSA Hospitality and simultaneously launches its new hospitality lifestyle brand, NIVA Hotels & Resorts.
This strategic shift transforms the independent family business from a respected and largely B2B-focused resort owner and operator into a globally recognised, consumer-centric hospitality brand designed for future growth into international markets.
Ahmed Umar Maniku, Managing Director of
Universal Enterprises, said: “For over five decades, we’ve operated our iconic
Maldives resorts very successfully and worked closely with our tour operating
partners, pioneering the very concept of Maldivian resort life. We had a bold
vision to share this extraordinary destination with the world, starting with
the opening of Kurumba, the rst resort in the Maldives, in 1972, and going on
to create world-renowned resorts such as Baros, Kuramathi, Huvafen Fushi,
Velassaru, Milaidhoo and Labriz. Now, as the global travel landscape evolves,
it’s time for the group to step out, building brand recognition with our
guests, partners and the wider industry. VERSA isn’t merely a new name; it’s a
strategic repositioning to unlock the full potential of our resort portfolio
and position the company for our future growth ambitions.”
This announcement coincides with the
appointment of Visha Mahir, a second-generation member of the founding family
and board director of Universal Enterprises, as Chief Executive Officer of
VERSA Hospitality.
Mahir has held a number of senior
leadership positions within Universal Enterprises for the past two decades,
most recently as Chief Operating O‑cer of Universal Resorts.
Mahir added: “It’s a privilege and genuine
honour to step into this role and lead our family business into this new
chapter. Our story is woven into the very fabric of this island nation. Yes,
we’re recognised as innovators in Maldivian luxury hospitality, but more
importantly, we’ve built our reputation on authenticity and a deep connection
to our home. Our aim at VERSA is to respect that precious past, ensuring that
as we expand, our heritage and heartfelt service remain at the core of
everything we do.” -TradeArabia News Service