Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), has announced an extended five-year partnership with GMG, a global well-being conglomerate, to serve as an Association Partner of Dubai Run, an event of Dubai Fitness Challenge (DFC), through to 2029.
As part of the agreement, GMG will support
Dubai Run through engaging on-ground activations designed to enhance the
participant experience and encourage community participation.
Dubai Run will take place on November 23,
2025, transforming Sheikh Zayed Road and Emaar Boulevard into the world’s most
iconic running track.
Ahmed Al Khaja, CEO of Dubai Festivals and
Retail Establishment (DFRE), commented: “We are delighted to welcome GMG as an
Association Partner of Dubai Run for the next five years, as we continue to
grow Dubai Fitness Challenge and inspire people across the city to embrace
healthier lifestyles. Partnerships with leading organisations such as GMG are
instrumental in amplifying DFC’s impact, and together we will create even more
opportunities for the community to get active, stay engaged, and celebrate the
spirit of Dubai as one of the world’s most active cities.”
Mohammad A. Baker, Deputy Chairman and CEO of GMG, said: “We are proud to renew our partnership with Dubai Festivals and Retail Establishment for the next five years as Association Partner of Dubai Run. The Dubai Fitness Challenge, one of the city’s most anticipated wellbeing events, reflects our long-term commitment to making fitness a way of life in Dubai and beyond. At GMG, we believe in the power of movement to inspire healthier, happier communities. Over the years, we have worked to empower people of all ages and abilities through engaging activities across the city, and we look forward to building on this momentum – driving lasting lifestyle changes and supporting the wellbeing of future generations.” -TradeArabia News Service