The Oberoi Group has launched ASMI by Oberoi, a wellness programme that blends Indian wisdom with modern practices.
ASMI by Oberoi will
debut at Oberoi Hotels & Resorts in India, with plans for international
expansion in 2026.
Named “ASMI,” meaning
“I am” in Sanskrit, it focuses on aligning individuals with their best selves
through five pillars: movement, nutrition, bodywork, breath work, and
mindfulness.
Rooted in the Indian
philosophy of Pancha Kosha, ASMI offers a personalised approach to wellness, beginning with a
wellness assessment to tailor programmes for each guest.
The initiative,
developed by experts Dr Anuradha Mathad and Bryan Hoare, ensures a
research-based and experiential journey, integrating curated nutrition and
wellness practices throughout guests' stays.
Vikram Oberoi, Chief Executive Officer, The
Oberoi Group, said, “ASMI by Oberoi is a living philosophy. It reflects
our belief that true luxury creates experiences with lasting effect on body,
mind, and spirit. With ASMI, wellness becomes personal and transformative,
carrying the authenticity of India while resonating with guests worldwide.”
Mohit Nirula, Chief Operating Officer, The
Oberoi Group, said, “Every element of ASMI is intentional. From
arrival to departure, guests follow a journey of alignment and restoration.
This is wellness elevated. More than a service or a product; an experience that
connects guests to themselves in ways that are tangible, memorable, and
enduring. The approach is inclusive, practical, and easy to adopt.”
Dr Mathad, AVP Spa, The Oberoi Group, said, “ASMI integrates the depth of Indian wisdom - Ayurveda, mindfulness, yoga, and breath work - with practices supported by science. Each element is authentic and designed to bring meaningful benefit. Guests can begin from any point in their lifestyle and move at their own pace.”
Hoare, Wellness Consultant, The Oberoi Group, said, “ASMI is a lifestyle model built on five simple bases for living well: movement, nutrition, bodywork, breath, and mindfulness. We start with physiology and biochemistry. We secure recovery and rest. We build presence in daily moments. We open room for deeper meaning. The design is integrated, personal, and made for real life.” -TradeArabia News Service