Riyadh Air, the new national carrier of Saudi Arabia, announced a new partnership with Kayanee, a Saudi wellbeing brand, to bring a fresh sense of comfort and care to the skies. The collaboration will upscale in-flight comfort by offering Riyadh Air’s Business Elite, Business, and Premium Economy long-haul guests a specially designed collection of amenity kits and loungewear, aimed at refreshing and rejuvenating travellers from take-off to landing.
The amenity kits will feature a range of curated selection of Kayanee skincare essentials, including nourishing hand and body lotions, hydrating face creams, and soothing lip balms. Business Elite and Business Class guests will also enjoy an exclusive pulse point oil and refreshing facial mist. The collection includes bespoke Kayanee-designed loungewear, crafted for exceptional comfort to ensure a truly restful journey. The amenity kits will be presented in reusable pouches with Business Elite guests also receiving exclusive tote bags, reflecting the brand’s focus on sustainable, high-quality design.
In a move set to transform the expectations for mid-cabin travel, Riyadh Air will uniquely extend its luxurious offering to Premium Economy Class, providing Kayanee-designed loungewear tops to every guest. Thoughtfully created to combine softness, style, and ease of wear, the collection elevates rest and relaxation in flight. This pioneering initiative transforms the Premium Economy experience, allowing guests to sleep soundly and arrive at their destination feeling genuinely refreshed. This level of comfort and care is a first for amenities in a Premium Economy cabin, showcasing Riyadh Air’s commitment to unparalleled passenger well-being.
Osamah Alnuaiser, Senior Vice President of Marketing and Corporate Communication at Riyadh Air said: "It is with great pride that we partner with one of Saudi’s luxury brands, continuing to challenge the expectations of people flying to and from the Kingdom on what is possible, as every detail has been designed with the traveller in mind, reflecting the best of Saudi creativity and our commitment to exceptional guest experience.”
Shen Sivananthan, Chief Commercial Officer at Kayanee, added: "Our philosophy is to nurture the soul through balance and empowerment. Every product we’ve curated and every piece we’ve designed reflects this ethos, offering travellers an experience that is both luxurious and restorative. We are delighted to partner with Riyadh Air in bringing our vision of wellness to the world." -TradeArabia News Service