The Hong Kong Tourism Board (HKTB) has officially partnered with TBO Academy (a vertical of TBO.com), a leading global travel distribution platform, to promote ‘The Luxury Hong Kong’ in the GCC market.
This partnership aims to inspire outbound travel to one of Asia’s most dynamic and sophisticated destinations by spotlighting its world-class offerings and excellent air connectivity from the GCC.
As the demand
for premium travel experiences from consumers continues to rise, this strategic
alliance leverages TBO Academy’s industry expertise to equip travel
professionals with the tools, training, and confidence to sell luxury travel in
Hong Kong.
Curated
Luxury Meets Strategic Reach
Through this
collaboration, TBO.com will offer exclusive booking access, premium packages,
and preferential deals on five-star hotels, iconic experiences, and direct
flights to Hong Kong. Meanwhile, TBO Academy will act as the knowledge engine,
empowering travel agents with destination training, marketing resources, and
sales strategies to drive bookings and deliver elevated customer experiences.
Experience
‘The Luxury Hong Kong’—Beyond the Skyline
Hong Kong is a destination full of memorable and exclusive experiences. From shopping in premium enclaves like Tsim Sha Tsui and Causeway Bay to rejuvenating in serene spa resorts nestled in lush mountainsides, the destination offers a sensory playground for luxury seekers.
Private yacht
charters, designer ateliers, and gourmet tasting menus are just beginning. The
city also caters to key GCC preferences—Halal dining is widely available, and
privacy-focused options like private villas and secluded pool experiences are
increasingly common.
The addition of
visa-free travel and well-connected flights makes it a perfect fit for
families, couples, and experience-led travellers.
Fueling Sales
Growth by Empowering Agent Potential
Through TBO
Academy, travel professionals will gain access to destination-focused modules,
creative itineraries, sales pitch assets, and on-demand marketing support. This
ensures they’re crafting tailored experiences for discerning clients, leading
to increased conversion rates.
“With luxury
travel on the rise, this partnership allows us to equip agents with better
insights and conversion potential,” said a spokesperson from TBO Academy. Hong
Kong’s premium offerings align perfectly with the evolving needs of the
travellers in the GCC region.
Hong Kong’s
Appeal in the GCC Market
For travellers,
Hong Kong offers a fine blend of familiarity and fantasy. From fairytale
escapes to racetrack glamour, Hong Kong speaks the language of luxury with its
high-end boutiques and designer labels.
Families are drawn to the magic of Hong Kong Disneyland; meanwhile, travellers seeking some sophisticated experiences often gravitate to the historic Hong Kong Jockey Club. In short, Hong Kong doesn’t just cater to GCC travellers; it understands them. And with a growing appetite for premium escapes, the city is perfectly poised to become the go-to luxury destination in Asia. -TradeArabia News Service