Aven Hospitality has announced that Bespoke Hotels has selected its SynXis platform and hotel commerce solutions to centralise reservations and strengthen distribution and direct booking capabilities across its portfolio of 58 properties, representing 3,350 rooms.
The agreement includes
SynXis Central Reservation System (CRS), Booking Engine, GDS Distribution,
retailing and digital marketing services, alongside a corporate booking tool.
The solutions aim to
streamline operations, attract more customers, increase direct bookings and
create additional revenue opportunities through room upgrades and guest
experiences. The partnership will also expand access to corporate travellers
and travel agencies while supporting the individual requirements of Bespoke
Hotels’ independently owned properties.
“Every hotel in the
Bespoke collection has its own character and our approach is to support that
individuality with the expertise and technology that each property needs to
succeed,” said Thomas Greenall, Chief Executive Officer of Bespoke Hotels. “Our
partnership with Aven Hospitality will help us strengthen distribution, make it
easier for guests to book directly and create more opportunities for our hotels
to grow. It is an investment in both the guest booking experience and the
long-term commercial performance of our portfolio.”
“Independent hotel
groups need technology that enables them to compete more effectively without
compromising what makes each property unique,” said Claudine Gardner, Head of
Commercial, EMEA at Aven Hospitality. “By unifying direct and indirect
distribution backed by the power of SynXis CRS, we're helping Bespoke Hotels centralise
management, strengthen performance and create new opportunities for growth. Our
partnership delivers the flexibility, scale and agility to enable Bespoke
Hotels to adapt with confidence as market and business needs evolve.” -TTN