Marriott International and LG Electronics have announced a long-term strategic collaboration aimed at enhancing guest experiences through connected hotel technology, beginning with a new cloud-based platform for in-room entertainment.
Marriott plans to
deploy the jointly developed platform across participating properties, creating
a foundation for centralised device management and connected guest experiences
throughout its hotel portfolio.
“Our collaboration
with LG reflects Marriott’s commitment to building technology that elevates the
guest experience across our portfolio,” said Drew Pinto, Marriott International
Executive Vice President, and Chief Revenue and Technology Officer. “By combining
LG’s connected-device capabilities with Marriott’s hospitality expertise and
enterprise platform, we are creating a more seamless, personalised guest room
experience while helping hotel teams operate more efficiently. This work is an
important step toward building a smarter technology ecosystem that evolves
alongside the needs of our guests.”
The platform will
integrate LG smart hotel TVs and set-top boxes with Marriott’s infrastructure,
supporting entertainment, hotel content and room functions through a unified
system.
“A prime goal is to
make the TV part of a connected guest room experience rather than a standalone
device,” said John Won, LG Electronics Senior Vice President and head of LG’s US
commercial display solutions B2B business. “This new guest room technology
platform helps turn the displays into a more unified experience for travelers,
providing entertainment, hotel content, and room functions with a seamless,
easy-to-use system.”
The system will also
provide Marriott teams with centralised visibility into device health,
performance and status across individual rooms, properties, brands and its
wider portfolio.
This is expected to
improve troubleshooting, content updates and operational efficiency.
The entertainment
platform will support linear television, streaming and FAST channels, including
more than 40 OTT applications and 250 channels, alongside personalised
advertising capabilities.
The technology will
initially be piloted across 40 Marriott locations in the US and Canada,
with potential expansion to other participating properties globally.
As the partnership develops, the companies plan to explore extending connected digital experiences and centralised technology management into public and shared hotel spaces. -TTN