PATA launches 75th anniversary campaign, From Vision to Legacy'

The Pacific Asia Travel Association (PATA) has announced the beginning of a year-long campaign to celebrate the 75th anniversary of its founding. 

 

The announcement — featuring the screening of a short video briefly showcasing PATA’s past and revealing the 75th anniversary logo and theme — was officially made at the PATA Knowledge Forum 2025 on August 26 at the Queen Sirikit National Convention Center, Bangkok, Thailand, in conjunction with the PATA Travel Mart 2025 (PTM 2025).

 

PATA CEO Noor Ahmad Hamid said: “Seventy-four years ago, our founders came together when the world longed for peace, healing, and hope. Their vision was simple yet powerful: to use travel as a bridge between cultures, as a pathway to prosperity, and as a passport to peace. That vision continues to guide us today, reminding us that the work we do is not just about tourism, but about connecting people and creating understanding across borders.” 

 

He added: “It is in that same spirit — honouring the founders’ vision and embracing our ongoing mission — that I am delighted to officially launch the celebrations for PATA’s 75th Anniversary in 2026.”

 

Under the theme, “From Vision to Legacy: PATA at 75,” the anniversary marks a significant point in time in PATA’s journey, celebrating the association’s role in fostering responsible and sustainable tourism development across the Asia Pacific region and its future-forward commitment to actively evolve alongside the sector’s ever-changing priorities with a focus on innovation, collaboration, and adaptability.

 

To engage its community in the celebration, PATA has launched a special webpage under the title “Lost in Time, Found by You: Your Memories Complete the Picture.” The page features a digitised collection of historical photos selected from the Association’s archives. As many of these images remain unidentified, PATA invites members, partners, and all interested parties to share any information that could help identify the people, places, or moments captured in the photos. Visitors are also encouraged to upload their own photos, stories, and memories related to PATA through the same platform.

 

Beyond this interactive feature, the 75th anniversary will be celebrated throughout the year, with special activities at the PATA booth during PTM 2025. The campaign will then take full shape with its official launch at the PATA Annual Summit 2026, taking place in May across the cities of Gyeongju and Pohang, Gyeongsangbuk-do Province, Korea (ROK). - TradeArabia News Service