Travel, Tourism & Hospitality
28pc of global travellers use AI for trip planning: survey
A survey by Kaspersky revealed that while 28 per cent of global respondents trust AI to plan trips, 96 per cent are satisfied with the experience and 84 per cent plan to use it in the future, indicating a growing trust in AI in travel planning.
According to a survey, less than a third (28 per cent) of respondents globally trust AI to plan trips. However, 96 per cent of those who do are satisfied with the experience, and 84 per cent plan to use it in the future. The survey was conducted by Kaspersky, a global cybersecurity and digital privacy company.
In recent years, artificial intelligence (AI) has become an integral part of using the internet, transforming the way we search for and verify information.
As AI continues to evolve, its presence grows accordingly, making AI-powered tools almost ubiquitous.
At the height of the tourist season, Kaspersky decided to find out how often people are using AI in travel planning, and what aspects of their trips tourists are ready to entrust to artificial intelligence.
Who Uses AI and Why?
The survey confirmed that AI has become a widespread tool among active internet users, with 72 per cent of respondents claiming to use AI at least once.
It turned out that the most popular use of AI is for research, with 76 per cent of respondents confirming it was the most common use of AI.
Second and third places went to AI for work (45 per cent) and studying (40 per cent). Entertainment (39 per cent) and experimenting with the technology (39 per cent) tied for fourth place.
AI in travel planning, with 28 per cent of votes, is not yet among the most popular uses of AI.
Regardless of the relatively small percentage of users who applied AI in travel planning, almost all of them (96 per cent) were satisfied with this experience.
AI in Travel Planning
For travellers, AI retains its most popular function – research. 70 per cent of respondents who have used AI in travel planning trusted AI to identify events and other activities for them, whether that was finding suitable excursions, popular tourist routes, or souvenir shops.
66 per cent used AI to select accommodation, 60 per cent made a list of restaurants with its help, and 58 per cent even assigned AI to search for tickets.
Interestingly, families with children more actively used various AI functions in preparing for travel than the childless audience, suggesting AI is helping users save time.
Compared to information research, AI-powered booking was less popular across all groups.
According to the survey, 45 per cent of respondents booked hotels via AI services, 43 per cent booked tickets, and only 38 per cent booked restaurants with the help of AI.
Notably, 45 per cent of participants stated that they relied on AI for solving visa and migration questions, which raises some concerns.
Recently, the story of an Australian writer who couldn't fly to a conference in Chile due to incorrect visa advice from ChatGPT suggests that the risks of AI hallucinations may outweigh the time-saving benefits for the most critical applications.
“Some trends in AI usage we observed show that the role of AI in solving everyday issues is changing. The respondents all value their time and prefer the personalised outputs that AI provides. Already this technology is maturing and rapidly delivering on its promise of better research and generating creative ideas. By choosing the most suitable options, it becomes an important decision aid, which, of course, provokes reflection about the credibility of the data it provides. AI-powered services are becoming increasingly in-demand tools for solving a variety of tasks, including travel planning; however, we should still remember that the decision is ours to make,” comments Vladislav Tushkanov, Group Manager at Kaspersky AI Technology Research Centre at Kaspersky.
To Ensure the Safety of Travels, Kaspersky Recommends:
- Always double-check the information that AI provides. Do not make purchases or book on websites until you verify their authenticity independently.
- While planning a trip, do not forget about mobile internet abroad. Consider using an eSIM to always stay in touch with your family and friends.
- Always double-check Wi-Fi networks before connecting; use a VPN and avoid auto-joining unfamiliar hotspots.
- Protect your devices: do not leave them unattended in crowded places, set strong passwords, and install a reliable security solution to help protect them from various cyber threats.
The study was conducted by Kaspersky’s market research centre in partnership with the Toluna research provider in the summer of 2025. Three thousand respondents from 15 countries (Argentina, Chile, China, Germany, India, Indonesia, Italy, Malaysia, Mexico, Saudi Arabia, South Africa, Spain, Turkey, the UK, and the UAE) took part in the survey. -TradeArabia News Service