Travel, Tourism & Hospitality
Malaysia's Islamic Tourism Month returns for its fourth edition
Islamic Tourism Month (ITM) 2025 returns for its fourth edition, inviting Malaysians and global travellers to embark on a journey of rediscovery through the rich lens of Muslim-Friendly Tourism and Hospitality (MFTH).
Islamic Tourism Month (ITM) 2025 returns for its fourth edition, inviting Malaysians and global travellers to embark on a journey of rediscovery through the rich lens of Muslim-Friendly Tourism and Hospitality (MFTH).
Organised by the Islamic Tourism Centre (ITC), ITM 2025 takes place from August 18 to September 30, showcasing the beauty, diversity, and warmth of Malaysia as a leading Muslim-friendly destination.
This year's campaign unfolds across eight categories; Mosque Open Day, Accommodation, Travel Packages, Spa, Wellness and Healthcare, Food and Beverages, Events and Exhibitions, Shopping and Retail, and Tourism Products and Theme Parks, offering a nationwide celebration filled with inclusive-meaningful experiences tailored for locals and international visitors; families, solo travellers, entrepreneurs, and enthusiasts alike.
ITM 2025 unfolds with a promise of uncompromising discovery experience as Malaysia continues to shine in Muslim-friendly tourism, once again securing the top spot in the Global Muslim Travel Index (GMTI) 2025, marking a decade of consecutive recognition as the world's preferred destination.
At the heart of ITM 2025 is its signature programme: Mosque Open Day. Throughout the month, selected mosques across the country will welcome the public for guided tours, exhibitions, and community-driven activities. Designed to promote understanding, inclusivity, and cultural exchange, this initiative offers an opportunity to appreciate the spiritual, historical, and social significance of mosques in Malaysia's everyday life.
A CALL TO COLLABORATE: JOIN AS AN ITM 2025 PARTNER
ITC invites players across Malaysia's tourism and hospitality sectors to join the movement as official ITM 2025 partners. From branding exposure and market engagement to economic opportunity, businesses will benefit from access to ITC's promotional platforms, visibility among a high-value travel segment, and alignment with Malaysia's broader Visit Malaysia 2026 (VM2026) tourism objectives.
"The seeds planted in 2022 have blossomed into an event that reflects Malaysia's warmth, diversity and hospitality," said Nur Alyssa Coraline Yussin, Acting Director-General of ITC.
"We invite businesses to be part of this growing movement. By aligning with ITM 2025, partners gain access to a strong branding platform, a rapidly expanding Muslim tourist market and the chance to support Malaysia's journey toward VM 2026".
"As the Muslim-Friendly Tourism and Hospitality (MFTH) ecosystem continues to expand, ITM offers a timely opportunity to showcase products and services that are inclusive, values-driven and culturally relevant, all while driving real business impact," she added.
Since its inception, ITM has attracted over 300 participating organisations, contributing more than RM5 million in accumulated value to the national tourism landscape. Their collective efforts have helped elevate Malaysia's MFTH offerings while solidifying its position as a sustainable, values-driven tourism hub.
GET CREATIVE: THE ITM 2025 TIKTOK CHALLENGE IS BACK
The ITM TikTok Challenge returns in 2025. Content creators are invited to explore ITM partner destinations and share their experiences using the hashtag #ExperienceITM2025. With just three steps; Visit, Video, and Viral, participants stand a chance to win exciting prizes worth more than RM50,000, including a holiday package to Xi'an, China, and an exclusive sailing getaway with Aroya Cruises.
With Visit Malaysia 2026 on the horizon, ITM 2025 serves as a strategic prelude; a platform to galvanise industry readiness, attract global attention, and celebrate what makes Malaysia unique. -TradeArabia News Service