Oman Air Holidays launches new digital platform powered by TUI

Oman Air has launched its new digital platform, Oman Air Holidays, in collaboration with TUI, a leading global tourism group.

 

Oman Air Holidays enables guests from Oman to explore over 20 countries while also allowing international travellers to experience Oman as a distinctive and accessible destination.

 

The announcement was made during a press conference in Muscat, marking a significant step in the airline's initiative to improve the travel experience and boost inbound tourism to Oman, reported Times of Oman.

 

The platform aligns with the airline's broader strategy to enhance inbound tourism, which includes a stopover program with Visit Oman, efforts to increase direct traffic, and an expanding network, with Amsterdam and Rome being the latest additions.

 

Additionally, in June, Oman Air joined the oneworld Alliance, providing access to a vast global network covering over 170 countries and territories through partner airlines.

 

Michael Rutter, Chief Commercial Officer at Oman Air, said, “This platform is a natural extension of the work we’ve been doing to drive tourism into Oman, bringing together the elements we’ve been building: greater accessibility, stronger partnerships, and more compelling reasons to visit. It also marks an important step in our digital journey, as we continue to invest in more connected, guest-centric experiences. With TUI’s global reach and Oman Air’s renowned hospitality and service, we’re setting a new standard for holiday planning—whether in Oman or beyond.”

 

David Schelp, CEO of TUI Markets + Airline, added, “Partnering with Oman Air allows us to bring our holiday expertise to a new market with huge potential. Oman is a remarkable destination, and this platform makes it more accessible to international travellers. We’re proud to support Oman Air in expanding their offerings while delivering the high-quality experiences TUI is known for.”