Travel, Tourism & Hospitality
ICCA Middle East Summit 2025 heads to Bahrain
International Congress and Convention Association (ICCA) has announced ICCA Middle East Summit 2025, set to take place in Bahrain from September 1-2. It will gather key figures from global business events industry to discuss AI in destination marketing.
The International Congress and Convention Association (ICCA) has revealed that the ICCA Middle East Summit 2025 will be held in Bahrain. This influential regional event will gather key figures from the global business events industry to discuss AI in destination marketing.
The event will be held in Exhibition World Bahrain (EWB) on September 1–2, 2025.
ICCA serves as a global community and knowledge hub for the international association meetings industry.
In partnership with the Bahrain Tourism and Exhibitions Authority, the Summit will explore how artificial intelligence is reshaping the way destinations promote themselves, engage with audiences, and create meaningful, data-driven experiences.
With interactive sessions, keynote presentations, and networking opportunities, the event aims to equip destinations and industry professionals with the knowledge and tools needed for effective marketing.
Participants will connect with marketing experts and innovators who are shaping destination strategies.
The programme will cover emerging trends, practical applications of AI in tourism and events, and the integration of sustainability and personalisation in marketing.
Attendees will have the opportunity to learn about AI's impact on destination marketing, gain insights from experts in technology and tourism, explore the links between sustainability and data, and develop strategies for the future.
This platform is important for industry growth, collaboration, and transformation in the region, offering insights and opportunities for networking. -TradeArabia News Service