Marriott completes acquisition of citizenM brand

Marriott International  has completed its acquisition of the lifestyle brand citizen. The current citizenM global portfolio includes 37 open hotels, comprising 8,789 rooms, across more than 20 cities in the US, Europe, and Asia Pacific.

 

citizenM's current pipeline of two hotels totaling over 300 rooms are also anticipated to be added to Marriott’s portfolio.

 

“As travellers continue to seek innovative lodging offerings that blend technology with genuine, people-first hospitality, the citizenM brand is the perfect addition to our portfolio,” said Anthony Capuano, President and CEO of Marriott International. “Marriott has proven success in growing select-service lifestyle offerings, including our AC, Moxy, and Aloft brands, and we look forward to accelerating citizenM’s global reach with our guests and Marriott Bonvoy members around the world.”

 

Marriott will now integrate the citizenM portfolio into its systems and platforms, with properties remaining bookable on citizenM's digital channels until later this year.

 

Members of the award-winning citizenM subscription program will continue to enjoy benefits. Once integration is complete, citizenM will become a fully participating brand within the Marriott Bonvoy loyalty program, unlocking even more value for members.

 

CitizenM is known for its genuine service, tech-savvy in-hotel experience, efficient use of space, and focus on art and design.

 

The brand caters to a growing demographic of value-conscious travelers seeking technology-driven accommodations with features like smart in-room design, indoor and outdoor common spaces, creative meeting rooms, grab-and-go food and beverage options, and lively rooftop decks. -TradeArabia News Service