Travel, Tourism & Hospitality
Emirates reports 7pc increase in summer travel searches
Emirates' analysis of global booking data shows a 7% increase in summer travel searches, with France leading the charge, followed by Ireland, Canada, and Saudi Arabia, with a focus on new cultural experiences and off-the-beaten-track destinations.
Emirates' analysis of global booking data and search patterns reveals that international travel is on the rise this summer, with a focus on new cultural experiences and off-the-beaten-track destinations.
Flight searches for summer travel have risen by 7% compared to last year, with France leading the charge, followed by Ireland, Canada, and Saudi Arabia.
Germany and the UAE are also seeing strong momentum, highlighting robust travel intent across key markets.
In 2025, several breakout stars have emerged as the top summer destinations for Emirates, largely concentrated in the Far East, Indian Ocean, and Europe.
Vietnam has emerged as the "it" destination, with a 61% leap in interest and an uplift in booking demand.
The airline offers 25 weekly flights to Ho Chi Minh City, Hanoi, and Da Nang via Bangkok, offering seamless connections to major European cities and key American hubs.
Mauritius continues to be a popular destination, with searches for flights rising 41% this summer. Sri Lanka has seen a 32% increase in interest due to its rich cultural tapestry, pristine beaches, and affordable luxury experiences.
Japan continues to attract global explorers, growing 28% in flight searches compared to last year. Emirates operates 21 weekly flights to three Japanese points – Tokyo Narita, Tokyo Haneda, and Osaka.
France rounds out the top five with a 25% boost, serving Paris with 21 weekly flights, including 3 daily A380 flights; a daily A380 service to Nice; and a daily A350 flight to Lyon.
In the UAE, Emirates has seen a 13% rise in flight searches overall, with a year-on-year increase for searches to destinations like Sri Lanka, Jordan, France, India, Lebanon, and Morrocco.
Travellers from the US are increasingly focusing on African points like Egypt, Kenya, and South Africa, while UK travellers are searching 12% more than last year on emirates.com.
Indian travellers seek more opportunities to venture out to Australia, New Zealand, and Ireland in 2025, while Australian travellers are focusing on their European summer plans. German travellers are drawn eastbound with higher search levels to Japan, Vietnam, South Korea, and the Seychelles. -TradeArabia News Service