Beijing named host city for ITB China’s MICE Meeting Point 2025

The Beijing Municipal Bureau of Culture and Tourism and ITB China have announced a new strategic partnership to advance international cooperation in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector.

 

As part of this collaboration, Beijing will serve as the Official Host City of the upcoming MICE Meeting Point 2025, to be held on September 11–12 in China’s capital.

 

The MICE Meeting Point is a curated two-day ConfEx event that brings together MICE decision-makers from across China and the world, including event organisers, industry associations, corporate buyers, and conference planners to connect face-to-face with global destinations, venues, service providers, and tech solution partners.

 

The agenda features keynote speeches, panel forums, executive dialogues, product showcases, dedicated business booths, and curated networking sessions — all designed to provide participants with comprehensive insights into the latest trends across both China’s and the global MICE markets, foster cross-border collaboration, and seize emerging opportunities.

 

“As the capital of China, Beijing plays a leading role in advancing the country’s opening-up and driving integration between culture and tourism,” said Guo Huaigang, Director General of the Beijing Municipal Bureau of Culture and Tourism. “We recognise the MICE sector’s powerful contribution to city branding, international engagement, and economic growth. The MICE Meeting Point offers a vital platform for global dialogue and cooperation. It will serve as a bridge to expand inbound tourism and inject fresh momentum into the further internationalisation of China’s MICE industry. We are committed to deepening our partnerships with world-class professional platforms, telling Beijing’s story, and building a truly global business travel destination.”

 

To highlight its prominent position as the Hosting City and enhance its global visibility, the Beijing Municipal Bureau of Culture and Tourism will organise a dedicated Beijing Enterprise Exhibition Group.

 

This group comprises leading local enterprises in the MICE sector, including MICE venues, international hotel groups, professional conference organisers, destination management companies, and innovative service providers, collectively showcasing Beijing’s strengths in venue infrastructure, integrated services, digital solutions, and cultural experience offerings.

 

Following the Forum, ITB China will also coordinate a customised “familiarisation trip” for international buyers and media, offering first-hand exposure to iconic meeting facilities, cultural landmarks, and emerging MICE and business travel projects, enabling attendees to gain deeper insight into Beijing’s dynamic and evolving MICE landscape.

 

“ITB China’s MICE Meeting Point is more than an event. It’s a gateway between China and the world, empowering global industry stakeholders to seize the growth opportunities of both China’s inbound and outbound MICE markets,” said David Axiotis, Managing Director of Messe Berlin China. “We are honored to work closely with the Beijing Municipal Bureau of Culture and Tourism and to provide a platform that fosters meaningful dialogue, real connections, and long-term partnerships between international suppliers and China’s MICE leaders.”

 

Looking beyond 2025, this partnership also sets the stage for future collaboration. Both sides are committed to integrating resources and strengthening connectivity between China and the global MICE industry, fostering high-quality, two-way integration and shared prosperity between China and international markets.

 

With this strategic alliance, ITB China and the Beijing Municipal Bureau of Culture and Tourism are charting a forward-looking vision — one that opens new doors for collaboration, expands access to China's fast-evolving market, and shapes the next generation of international MICE engagement in and out of China. -TradeArabia News Service