Travel, Tourism & Hospitality
Premier Inn celebrates stellar year at Moon & Stars Awards
Premier Inn Middle East honored its team members at its 2025 Moon & Stars Awards, held at the Hard Rock Café in Dubai, recognising their outstanding commitment and positive impact on the business and brand.
Premier Inn Middle East has celebrated its 2025 Moon & Stars Awards, held at the Hard Rock Café in Dubai.
The event honored team members from the regional hub and 11 hotels across the UAE and Qatar, recognising their outstanding commitment and positive impact on the business and brand.
Premier Inn has received 20 prestigious awards, including the Dubai Sustainable Tourism Stamp and the Business Traveller Award for Best Airport Hotel in the Middle East.
The brand has also been featured in influential power lists, cementing its leading position in the mid-market hospitality sector.
Premier Inn introduced its Next Evolution Style room concept, combining a refreshed design with signature comfort.
The company made significant strides in digital transformation through a strategic partnership with The Digital Hotelier, a redesigned website, and a targeted Book Direct campaign.
Premier Inn strengthened its Force for Good sustainability programme with engaging hotel roadshows and community initiatives.
The brand will continue to invest in technology to enhance guest experiences and boost business performance, including the rollout of its new room design at Abu Dhabi Capital Centre and the regional launch of the elevated Premier Plus product.
Simon Leigh, Managing Director, Premier Inn Middle East, said: “The past 12 months represent another smashing year for Premier Inn Middle East. We have traded brilliantly and outperformed our competitors in Dubai and Doha, generated over 1 million room nights, and delivered an impressive 57% year-on-year increase in profit. Customer satisfaction also reached new heights with consistently strong guest feedback and a record-breaking number of reviews.
“Our team members deserve all the credit – they are at the heart of our business and the driving force behind our continued success. We are massively proud to celebrate their achievements and dedication at our annual Moon & Stars Awards. A special congratulations goes to Premier Inn Dubai Dragon Mart, named Hotel of the Year for exceeding expectations across financial performance, team engagement, and responsible business practices.
“Premier Inn remains committed to investing in both our people and the business, and we look forward to another brilliant year ahead as we enter an exciting new chapter of growth.” -TradeArabia News Service