Travel, Tourism & Hospitality
Pegasus, UC Berkeley to develop user-focused innovations
Pegasus is partnering with UC Berkeley to develop data-driven, user-focused, and efficiency-enhancing innovations that will shape the future of the aviation sector.
Pegasus is partnering with UC Berkeley to develop data-driven, user-focused, and efficiency-enhancing innovations that will shape the future of the aviation sector.
This strategic partnership combines UC Berkeley's academic expertise with the practical focus of Pegasus Innovation Lab.
The partnership will involve joint projects in operational efficiency, flight safety, and AI-based data-driven innovation.
A key pillar of this collaboration is the 'Seamless Air Travel Experience: Designing the Future Together with Students' project, which focuses on creating an end-to-end self-service travel experience, emphasising digital aviation, user experience, and guest-centric solutions.
The Innovation Hackathon, jointly organised with Berkeley, aims to generate creative solutions for the aviation sector's digitalisation and efficiency-driven needs, particularly in areas such as AI-powered guest experience and operational processes.
An educational program will be offered to Pegasus employees to deepen their knowledge of artificial intelligence and data analytics. The initiative aims to foster a culture of innovative thinking and data-driven decision-making across the organisation.
This partnership is not just a project-based collaboration but part of a long-term strategic vision. Pegasus believes that university-industry partnerships deliver not only technology development but also knowledge exchange, collective intelligence, and talent growth.
The company is committed to designing the future through this multifaceted cooperation with UC Berkeley, ensuring that it remains a leader in innovation and sustainable growth. -TradeArabia News Service