ITB China 2025 unveils new Travel Innovation Hub

The Travel Innovation Hub, a new platform at ITB China 2025, will showcase the intelligent and sustainable integration of technology into the travel industry.

 

The hub consists of three pillars: the Travel Innovation Showcase, the Travel Tech Forum, and the Travel Innovators Pitch.

 

It features major tech players such as Trip.com Group, Fliggy, Tongcheng Travel, Meituan, Petal Ads, Heytrip International, Mize, Guangdong Qiyouji, CONVERGENT, Expedia Group, Travco, and others.

 

The initiative marks a significant step forward in the digital transformation of the global travel ecosystem, reflecting how emerging technologies such as artificial intelligence, big data, and cloud computing are transforming travel experiences. Emerging technologies such as immersive virtual tourism, location-based virtual reality (LBVR), AI-driven assistants, contactless services, and smart hospitality systems are redefining how travel is created, delivered, and consumed.

 

Vincent Wen, Director of Huawei Consumer Cloud Service Business Growth Dept, stated that this year marks their second appearance at ITB China. Petal Ads, an intelligent marketing platform powered by the HarmonyOS ecosystem, is poised to deliver one-stop cultural tourism solutions for more industry partners. The Travel Innovation Hub is built around three core components designed to foster innovation, promote meaningful collaboration, and accelerate the future of travel.

 

The Travel Innovation Showcase showcases AI-powered breakthroughs from leading online travel platforms, such as Trip.com Group's personalised travel ecosystem driven by AI, Fliggy's multi-model AI itinerary assistant, Tongcheng Travel's unique business model integrating eSports with cultural tourism, and Expedia Group's customisable travel experiences powered by its robust APIs and service capabilities.

 

The Travel Tech Forum explores the transformative potential of technology across tourism through expert-led dialogues, with panels discussing "A two-way Journey of digital travel and extended reality" and "What new sparks will be ignited when AI meets tourism services?" The ESG Tech section, co-organised with Petal Ads, presents a panel titled "Sustainable Travel: A New Paradigm for Tourism from a Global Perspective."

 

The Travel Innovators Pitch is a high-energy platform where eight handpicked tech companies present their groundbreaking products and solutions to investors, tourism leaders, and media. The event also includes the Travel Tech Tour, a series of roadshows co-organised by ITB China and media partner 36Kr, aimed at bridging the gap between the technology and tourism industries.-TradeArabia News Service