Aseer boosts its tourism standing with five deals

The Aseer Development Authority (ASDA) showcased its growing ambitions at the Arabian Travel Market (ATM). The Authority presented its 'Discover Aseer' booth, highlighting the region's cultural and natural diversity, and forged new strategic alliances.

 

ASDA formalised five key Memoranda of Understanding (MoUs) and partnerships with industry players like Saudia Airlines, the Global Sustainable Tourism Council, Al Matar Group, Seyaha Company, and MyTable.

 

These agreements aimed to expand Aseer's tourism offerings, enhance visitor experiences, and accelerate investment opportunities across aviation, sustainability, hospitality, and technology sectors.

 

 Additionally, Discover Aseer hosted a specialised workshop for travel and tourism companies, highlighting investment opportunities, destination development strategies, and partnership initiatives to strengthen Aseer's role as a leading year-round destination for cultural, eco, and experiential tourism.

 

Hashim Al Dabbagh, CEO of ASDA, said:  "Our participation at ATM is a pivotal moment for Aseer. In 2024, welcomed 8 million tourists in Aseer, and by signing five major strategic partnerships during the event, we are translating our tourism ambitions into actionable business results. These agreements will directly drive investment into the region, expand our visitor offerings, and reinforce Aseer’s position as a key contributor to Saudi Arabia’s tourism economy. This is not just a showcase, it is the beginning of a new phase of growth and collaboration for Aseer." 

 

Hatim Al-Harbi, Chief of Tourism at ASDA, added: "Aseer offers a rare blend of natural beauty, cultural richness, and authentic experiences that travelers today are seeking. Our participation at ATM 2025 highlights our commitment to creating sustainable, world-class tourism offerings that position Aseer as a distinctive all-year-round destination within Saudi Arabia and beyond." -TradeArabia News Service