TIS - Tourism Innovation Summit 2024 will focus on sustainability as one of its cross-cutting themes. From October 23 to 25 in Seville, Spain, the international event will analyse the strategies the tourism industry is implementing to move towards a more responsible and ethical tourism that seeks to minimize environmental impact.
Among them, the industry is implementing technological solutions to carry out measurements in a transparent and conscious way and thus evaluate initiatives to achieve sustainable tourism. It is also implementing strategies to reduce its carbon footprint and move towards ecotourism.
Within this framework, the congress will present innovative models of sustainable tourism that destinations such as Iceland, Benidorm and Nouvelle Aiquitannie are adopting, with renowned experts such as Snorri Valsson, PR & Media at Icelandic Tourist Board; Leire Bilbao, Manager at VisitBenidorm, and Miguel Figueroa, Lead Manager at TUI Care Foundation. Likewise, cities such as Rome, Amsterdam, Madrid and Venice will analyse innovation in new tourism models that avoid overcrowding and generate a sustainable impact in the long term.
On the other hand, travellers are increasingly aware of the importance of caring for the planet and the destinations they visit. That is why destinations and tourism businesses are already integrating smart technologies to help them achieve sustainable practices to protect the natural and cultural heritage of the region and disruptive business models to respond to the changing needs of modern travellers. In this context, Alessandra Priante, President of ENIT; Andrew Agius Muscat, CEO at Malta Hotels and Restaurants Association; Carlos Costa, Full Professor at the University of Aveiro; and Antonio Lopez De Avila, Director of Innovation, Education and Investment at UNWTO, will address how Mediterranean destinations are leveraging innovation to ensure long-term sustainable growth and improve their competitiveness.
In this scenario, regenerative tourism is one of the most revolutionary and committed initiatives in the industry these days. Regenerative tourism seeks to offer an experience in which the visitor, with his or her good sustainable practices, is involved in improving the destination and the local community. This includes aspects such as regenerative agriculture, community conservation projects and travel practices that contribute to biodiversity conservation, cultural preservation and economic empowerment of destination communities. Filippos Venetopoulos, Chief Executive Officer at Variety Cruises, will speak about this trend with great opportunities for the future.
TIS will host for the second consecutive year a new edition of A World for Travel (AWFT). In its 5th year, AWFT is a forum that brings together leading companies in the tourism sector to discuss critical issues in sustainable tourism both in the public and private sectors.