Almosafer, Saudi Arabia’s leading travel company (part of Seera Group), has announced a strategic partnership with Aseer Development Authority (ASDA), to elevate and position the picturesque mountainous region of Aseer, located in the southwest of the Kingdom, as a top-tier global tourism destination. The partnership will leverage the expertise and comprehensive range of travel services offered by Almosafer across its business verticals to drive tourism in Aseer. At the heart of the partnership is the shared vision to establish Aseer, set in a spectacular location along the Red Sea coast, as a year-round tourism destination for adventure seekers, nature lovers and culture enthusiasts.