Sustainable haulage brings JCV a step closer to Saudi Vision 2030


Saudi Arabia is rapidly increasing the use of renewable energy to create a better future for its people and contribute significantly to global sustainability efforts. This shift shows the Kingdom’s commitment to protecting the environment as an important part of its Vision 2030.

By focusing on clean energy technologies and sustainable practices, Saudi Arabia is adding more variety to its energy sources, thus becoming a leader in the global fight against climate change. This significant change shows that Saudi Arabia understands the urgent need to reduce pollution and protect the environment, ensuring a better and more prosperous future for everyone.

Marking a significant milestone in the pursuit of emission-free road transport of goods in the Kingdom, Juffali Commercial Vehicles (JCV), the authorized General Distributor for Mercedes-Benz Trucks in the Mena region, is proud to unveil revolutionary heavy-duty electric trucks: eActros and eEconic.

This follows the earlier launch of Mercedes-Benz Zero Emission Vehicles (ZEVs), showcasing exceptional efficiency, durability, and their pivotal role in advancing towards a zero-carbon world.

Offering a diverse range of Battery Electric Vehicles (BEVs), JCV presents the eActros BEV tractor head equipped with 330 KW & 600 KW battery capacity and BEV chassis configurations of 4x2 & 6x2, providing optimal solutions for interurban distribution applications.

Moreover, JCV introduces the state-of-the-art eEconic 4x2 & 6x2, tailor-made for specialized applications such as municipal services, waste management, and airport operations. This.

The innovative truck range boasts unique features, including a lower frame, enhanced visibility, and advanced safety technologies from Mercedes-Benz, making it the preferred choice for users in these demanding sectors.

Heiko Schulze, CEO of Juffali Commercial Vehicles, said: “Introducing eActros & eEconic in Saudi Arabia marks a significant milestone for sustainable transportation. This reinforces our commitment to sustainability in transportation and the environment. The electric truck symbolizes our dedication to responsible choices and a sustainable future, aligning with our core values.”



The eActros and eEconic models, featuring innovative eAxle technology, are revolutionizing conventional powertrains by enhancing power efficiency and creating more battery space. With a range of up to 500 km and rapid charging capabilities, they are tailor-made for heavy-duty distribution in urban areas, airports, and waste management facilities. These vehicles come equipped with reliable safety and assistance systems such as Stability Control Assist, Lane Keeping Assist, and Active Brake Assist, ensuring safety and efficiency in busy urban environments.

Charging these vehicles is straightforward with a standardized charging system, offering efficient charging times and effortless operation.

Equipped with state-of-the-art driver assistance systems, including Stability Control Assist, Lane Keeping Assist, and Active Brake Assist 5, the eActros ensures both safety and comfort for drivers and pedestrians alike.

Its Acoustic Vehicle Alert System adds an extra layer of protection, making it audibly detectable by other road users at speeds up to 60 km/h.



JCV has had a long and successful relationship with Daimler AG, dating back to 1974 when a joint venture between Mercedes-Benz Commercial Vehicles and E.A. Juffali & Brothers established the National Automobile Industry (NAI) in Jeddah to manufacture Mercedes-Benz commercial vehicles in Saudi Arabia.

JCV’s newly developed eConsulting program guides users through a step-by-step transition to eMobility.

Schulze explains, “Initially, we create a comprehensive plan tailored to electrify your depot. This starts with analyzing your fleet’s routes, allowing us to collaboratively determine the appropriate charging infrastructure and necessary software and hardware solutions. We

transparently break down all associated costs and potential subsidies, analyzing and optimizing them for efficiency.”

“Moving forward to the implementation phase, we seamlessly integrate all necessary processes into your business operations. From deploying intelligent charging systems to providing driver coaching support, we’re committed to assisting you every step of the way,” assures the CEO of Juffali Commercial Vehicles.



JCV is making strides towards sustainable haulage in Saudi Arabia by introducing eActros and eEconic electric trucks. These vehicles, equipped with innovative eAxle technology, offer enhanced efficiency, safety, and a range of up to 500 km. This move aligns with Saudi Vision 2030’s commitment to renewable energy and underscores JCV’s dedication to responsible transportation solutions. With the support of the eConsulting program, JCV is guiding businesses through the transition to electrified fleets, paving the way for a greener and more prosperous future in the Kingdom.