GCC travellers seek to explore beyond London


Dubai-based dnata Travel, the UAE’s original travel agency and VisitBritain, Britain’s national tourism agency, have partnered to promote new destination packages to attract travellers across the GCC to discover more of Britain in 2024 and beyond.

With a growing presence across the GCC, dnata Travel has consistently reported the UK as one of the top ten international travel destinations for its travellers since its inception 65 years ago. As part of its new campaign, dnata Travel is launching bespoke packages and rates focused on the themes of its research – including cities, coast and countryside, and multi-destination travel itineraries – ahead of the peak summer travel period.

Based on VisitBritain research conducted in the UAE and Saudi Arabia, Britain was perceived as the top mid to long-haul destination for travellers – leading the USA, France, Italy, and Switzerland. Britain highly for having ‘beautiful coasts and countryside to explore,’ ‘a thriving arts and contemporary culture scene’, ‘a place where I can explore history and heritage’, and as ‘good for seeing famous sites and places’.

Meerah Ketait, Head of Retail and Leisure at dnata Travel, commented: “The UK has always represented one of our most popular international destinations for GCC travellers, including across the summer months of 2023. London has typically been the destination of choice, so we are excited to bring a different side of the UK closer to our travellers this year based on VisitBritain’s research findings. The launch of the new Electronic Travel Authorisation (ETA) scheme is also a huge benefit for GCC nationals – making travel to the UK more accessible than ever before.”