Multi-generational holidays are on the rise in 2023, with 89 per cent of holidaymakers now considering booking a getaway with at least three generations of their family, according to a new study.
The research, commissioned by Visit Dubai and based on a survey of a thousand British adults, suggests families are increasingly looking for opportunities to spend quality time together with 70 per cent expressing a desire to creating lasting memories while on holiday.
More than half (52 per cent) said they looked forward to experiencing and discovering shared interests with their family, and just over a quarter (26 per cent) said they wanted to make up for time they feel that they lost during the pandemic.
Two fifths (43 per cent) of respondents said the most memorable moments of ‘quality time’ they had experienced were the ones they spent with their whole family while on holiday.
A similar proportion (42 per cent) attributed this to the being away from home in a new environment, which allowed everyone to be more relaxed, helping to strengthen their relationships.
With multiple generations holidaying together, it’s more important than even to tick all the right boxes when booking a getaway.