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Shaping future of sustainable tourism

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The 30th edition of Arabian Travel Market (ATM) will take place at Dubai World Trade Centre (DWTC) from May 1 to 4 with sustainability at its core.

The four-day event will feature over 150 speakers across 63 sessions, as policymakers and industry figures from around the world outline how they are working to drive decarbonisation within the sector. Ministers from the UAE, Bahrain, Oman, Jordan, Jamaica and Spain will join a host of senior figures from the private sector to showcase sustainable innovations, share knowledge and best practice, and explore opportunities and challenges along the road to net zero.

Exhibitor participation in ATM 2023 will be 27 per cent higher than last year, with growth across all show sectors. In total, ATM 2023 will feature more than 2,000 exhibitors and in excess of 34,000 attendees from over 150 countries.

To mark the 30th edition, the ATM team will unveil a dedicated sustainability pledge that has been designed to reinforce RX’s commitment to the delivery of sustainable events. In addition to setting out the ATM’s journey towards net zero, this pledge will be supplemented by a new playbook that will offer participants a framework within which to mitigate their environmental impact before, during and after the show, while offering an operational guide for ATM as it works towards net zero by 2030.

The conference will also feature a sustainability category at its annual exhibitor awards for the first time. Exhibiting organisations will be recognised based on the extent to which they have considered the environmental impact of their stands, as well as their efforts to reduce their carbon footprint.

ATM’s brand-new Sustainability Hub, meanwhile, will feature sessions dedicated to the latest sustainable travel trends and innovations. It will also offer the backdrop for the ATM 2023 Start-up Competition, an event hosted by conference partner Plug and Play that will see entrepreneurs go head-to-head in a ‘Sustainable Tech Pitch Battle’.

Additional highlights will include the International Luxury Travel Market (ILTM) Arabia, as well as sessions from the International Tourism & Investment Conference (ITIC), the International Congress and Convention Association (ICCA) and the Global Business Travel Association (GBTA). Other highlights include sessions focused on the key markets of India, China and the GCC, as well as informal speed networking.

The 30th edition of the show aims to explore how innovative sustainable travel trends are likely to evolve, allowing delegates to identify growth strategies within key vertical sectors, while providing a platform for regional experts to explore a sustainable future ahead of COP28, which will take place in November 2023 at Expo City Dubai.   

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