Tennis player Rafael Nadal and Gabriel Escarrer, CEO of Melia Hotels International, recently presented the hotel brand ZEL in Madrid. ZEL is a new brand of the resort and urban leisure hotels that will first begin to operate in Spain, and then later in key destinations in Europe, the Middle East, Asia, and America. The joint venture between these two global brands from Mallorca aims to achieve consistent international growth and capitalise on its hallmark Mediterranean character. The brand will also have a range of different strategic partners in its international growth in areas such as dining, decoration, well-being, and technology.