Within a short period of time, FORM Hotel has succeeded in positioning itself as a leading hotel in Dubai’s historical Al Jaddaf neighbourhood. FORM Hotel is part of Marriott Bonvoy, a 136-room boutique luxury hotel and the only Design Hotels™ property in the Middle East. Design Hotels™ is a hand-picked collection of boutique and design-driven luxury hotels across the globe.
As is expected, FORM Hotel has a wide variety of personalised artistic experiences. The trademark of the property is the blending of modern arts with exquisite and authentic Arabian heritage, an art deco masterpiece created by Parisian art studios. All guest rooms come with custom-crafted art and photography by Nina Dietzel, completing a sharp, tightly curated visual experience that is both contemporary and timeless.
With over 25 years of solid experience in the MENA region, I gained expertise from working in and leading small boutique hotels and large properties. This helps me turn the financial performance of any hotel in a short period of time
– Houssam Mansour
We speak to the hotel’s visionary General Manager, Houssam Mansour, to know more about what makes the stylish property click with guests from around the world.
What are some trends that you are noticing for 2022?
The Dubai Expo 2020 brought an opportunity for the hospitality industry to get a global-stature positioning. The impact is not just on the tourism industry but almost all sectors witnessed a great boost such as education, healthcare, retail, hospitality, entertainment, construction, real estate, and IT, among others.
We have witnessed a remarkable recovery in the hospitality industry with the increasing demand for reservations and bookings. Throughout the year, we have increased the value of our property by introducing special packages. These work better than discounts for increasing demand, as they include something extra for the same price and can help us stand out from the competition. The trend is expected to continue.
What are your key feeder markets and demographics for this year?
After the turbulent days, we saw a surge in the local market followed by KSA, Germany, USA, UK and other countries around the world.
Is it a business hotel or more suited to leisure?
FORM Hotel is in the historical Al Jaddaf neighbourhood, offering a mesmerising view of the surroundings. The hotel boasts designs that are modern yet serene. We promote and market FORM Hotel as convenient for both business and leisure.
What are the achievements you are most proud of?
Within a short period of time, FORM Hotel has succeeded in positioning itself as a leading hotel in Al Jaddaf area with increased visibility. FORM hotel has been carefully crafted as a design hotel and conceptualised as a boutique hotel. We have been able to increase regular guests and retain customers through direct bookings at a high percentage.
How has your extensive experience in different countries helped you as the GM at FORM Hotel?
With over 25 years of solid experience in the MENA region, I gained expertise from working in and leading small boutique hotels and large properties. This helps me turn the financial performance of any hotel in a short period of time. In the last six months, our hotel occupancy was 98 per cent with a net profit of 45 per cent.
What are some of the latest promotions and offers?
We are welcoming the holy month of Ramadan and the season of summer with spectacular long-term packages. It’s an all-inclusive long-stay offer priced at Dh4,500 per room for 30 nights with additional benefits. Booking is valid for stay from April to August 2022.
Book your stay at FORM Hotel Dubai and make a sweet memory to cherish for a lifetime. To reserve, email reservations@form-hotel.com or call +971 4 317 9000.
Website: https://form-hotel.com