Industry, Logistics & Shipping
House of Pops to explore business opportunities at Gulfood 2022
The UAE’s leading dessert maker, House of Pops, is joining Gulfood, the world’s largest annual F&B sourcing event, to share its mission of making the world a happier place – one pop at a time.
The UAE’s leading dessert maker, House of Pops, is joining Gulfood, the world’s largest annual F&B sourcing event, to share its mission of making the world a happier place – one pop at a time.
“House of Pops has grown from strength to strength in three short years, as more people realise you can enjoy a tasty treat without worrying about health, high calories or added nasties. Today, the brand is the leading health and wellness pop manufacturer in the region,” the company said in a release.
House of Pops is famous for its hand-crafted, plant-based, five-ingredient pops and bars, and its brightly coloured stores, kiosks, carts and pop-ups are hard to miss. Its outlets are spread across 17 locations in Dubai, including Expo 2020, JBR, Dubai Eye, Kite Beach, City Walk and La Mer.
Gulfood takes place at Dubai World Trade Centre, from February 13-17, bringing together 4000+ companies, 200+ speakers and 21 halls of awe-inspiring food exploration.
Company co-founder Marcela Sancho says: “We have grown so much since inception, and now it’s time to share our happy, healthy products with a global audience – right on our doorstep. As a proudly homegrown brand, this is very exciting, and we will be looking for franchisees, and exploring global business opportunities including private labelling, distribution deals and export arrangements.”
The forward-looking, plant-based brand is looking for dynamic franchisees and distribution partners across the region and further afield. The on-trend all-natural brand of ‘ice pops’ hopes its Gulfood presence will assist in its ambitious aim of rapidly expanding its empire.
Sancho adds: “House of Pops remains humble, yet we are now considered a premium brand, with a proven successful business model – we even sustained growth during the pandemic. Our healthy treat-packed freezers are now at more than 100 locations across the UAE, and we cater for leading hotel brands like Jumeirah Group, Hilton, Marriott, Four Seasons, Ritz Carlton and Raffles.
“People – ourselves included – want fresher, healthier, natural and sustainable treats – and we’ve made sure all our products meet these desires. We’ve worked relentlessly to get our growing range into as many places as possible, from beaches to boardrooms. Now, we want to share our philosophy with an ever-widening group of like-minded entrepreneurial people. We believe the world has changed, and we are responding to that change.”
Frozen desserts represent a $94 billion industry globally - a sector experiencing a skyrocketing shift towards healthier alternatives. As consumers begin to prioritise health and wellness, healthier, more sustainable food products are on a rapid upward sales trajectory.
House of Pops dessert treats are currently available via:
• House of Pops owned and rented retail sites, direct to consumers;
• Food delivery aggregator apps and direct channels, such as Deliveroo, Talabat, the houseofpops.ae website and Instagram
• Trade and HORECA – House of Pops sells its range to grocery stores, gyms, juice bars, leading hotels and cafes, for example, at more than 60 sites across the UAE;
• Events and outside catering, usually involve a promoter or a cart or bike; and
• Schools.
There are currently four different frozen product ranges on offer, with House of Pops actively engaging in continuous research and development to ensure the delicious pops stay relevant, healthy and bang-on-trend. House of Pops offers its pops with zero plastic packaging. --TradeArabia News Service