Czech Tourism to focus on traditions, launches academy

The West Bohemian Spa Triangle, which consists of Karlovy Vary, Marianske Lazne and Frantiskovy Lazne has recently been awarded World Heritage status by Unesco

Czech Tourism, the tourism board of the Czech Republic, has announced their new marketing strategy for 2022, which will be centred on Czech traditions. This overarching focus will act as a guiding force for campaigns that promote the Czech Republic’s key tourism products: city breaks, outdoor adventure, spa and wellness, history and culture and sustainable tourism. 

“The Czech Republic offers an endless range of traditions and crafts, customs full of music, breath-taking architecture and unforgettable landscapes and scenery. Introducing our country and all the distinct regions that are a part of it, through centuries-old traditions, will be our main focus for next year. Whether it’s North Bohemia’s tradition of jewellery manufacturing and delicate glassmaking, or Moravia and Silesia’s beautiful vineyards, magical wine cellars, and ravishing folklore, all of our regions and their unique experiences come with a story that needs to be explored to truly know our beautiful country,” Katarina Hobbs, Czech Tourism’s UK and Ireland Director, said.

Unesco has awarded two new sites in the Czech Republic with World Heritage status. The West Bohemian Spa Triangle, which consists of Karlovy Vary, Marianske Lazne and Frantiskovy Lazne (as part of the Great Spas of Europe), in addition to the Jizera Mountains Beech Forest (as part of the Ancient and Primeval Beech Forests of the Carpathians) were the 15th and 16th sites from the Czech Republic to be added to the prestigious list.

Traditions still shine through in modern Czech life, from a gastronomy scene that has refined and fused traditional dishes with a modern twist, to buildings and architecture that provides a new, interesting take on more traditional architectural styles. 

Highlighting traditions in the country will allow visitors to not only see the best parts of the country, but to really experience them.

Czech Tourism has aso launched Czech Academy online training platform The new platform is geared towards educating tour operators and trade professionals on the key tourism offerings of the Czech Republic. Those that enroll in the academy will be able to complete six modules packed with interesting and useful information including spa and wellness, culture and gastronomy, MICE and more.

* Find Czech Tourist Authority – Czech Tourism at stand EU1600