Sunday, July 25, 2021

Indian Ocean Islands


Maldives hopes for the million-traveller mark in 2021
July 2021 1065

With a decline in the global number of Covid-19 cases, easing of travel restrictions and the commencement of mass vaccination campaigns worldwide, Maldives hopes to welcome over a million travellers in 2021.

The numbers look achievable as over 500,000 travellers have already visited the archipelago so far this year. With plans to open borders to India later this month, a huge influx is expected.

Russia is currently the top source market to the Maldives with 120,514 tourist arrivals as of June 23, 2021. India follows second with 89,599 arrivals whereas Germany stands at third with 27,151 tourist arrivals. Other markets in the top 10 markets for the Maldivian tourism industry are Ukraine, USA, Kazakhstan, United Kingdom, Romania, France and Czech Republic, respectively.

The Maldives is currently open to all travellers outside of South Asia. While tourists are not required to quarantine or test on arrival, they are required to complete an online health declaration form within 24 prior to departure and produce a negative PCR test conducted at least 96 hours prior to their departure.

Maldives Marketing and Public Relations Corporation (MMPRC) is working diligently to strengthen brand presence and promote Maldives as the top of the mind destination across the world. Our goal is to sustain and enhance the destination’s idyllic image and the Maldives position as one of the most desired destinations in the world.

Similarly, the key objective is to reassure travellers that Maldives remains one of the safest destinations to travel to during these unprecedented times. The campaigns conducted since the onset of the pandemic presented the Maldives as a ‘safe haven’ for holidaymakers.

The safety and natural isolation offered to holiday makers due to the country’s unique geography and the unique one-island-one-resort concept, and the stringent health and safety measures in place have been the key themes in all our marketing communications during the period.

In addition, Visit Maldives together with the Ministry of Tourism launched the "I'm Vaccinated" campaign in order to share a positive message regarding the vaccination of staff working in the tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travellers.

The ultimate target is to make Maldives the destination with the first fully vaccinated tourism sector in the world. As of 23rd June 2021, 96 per cent of resort employees have received the first dose of the vaccine while 70 per cent of the resort employees are fully vaccinated.   




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