The Sharjah Commerce and Tourism Development Authority (SCTDA) has announced that it is joining the World Travel Market (WTM) in London, which was held from November 4 to 6, for the 17th consecutive year as part of its intensified campaign to promote Sharjah’s diverse and unique tourist offerings on the world stage.

During the event, SCTDA showcased a range of attractions that make Sharjah one of the region’s favourite family destinations on the world map.

The number of hotel facilities in Sharjah has remarkably increased over the past few years alongside the growing tourist arrivals to the emirate. The Emirate has currently a total of 10,883 hotel rooms, with hotel establishments in the emirate offering world-class services that meet expectations. Additional 18 hotels and 16 hotel apartments are expected to be completed over the next five years, with a total of 5,679 rooms to be added to the current number in the coming years. 

The event also provided SCTDA with an international venue to promote Sharjah’s most prominent historical sites, museums, exhibitions, festivals, and technology-driven projects such as Smart Mirror, Sharjah Boat, and the Virtual Reality experience.

Known for its rich heritage, history, and unique cultural diversity, Sharjah is an ideal tourism destination that offers multiple tourist attractions, each of which has different characteristics and offerings. The central region, for instance, is known for its stunning desert, offering adventure lovers with an opportunity to enjoy its sand and towering dunes while riding on SUVs. The eastern region, on the other hand, has beautiful terrains, exciting mountain adventures, historical sites, and museums. Moreover, the Emirate hosts many popular events, festivals and exhibitions. 

The authority also put the spotlight on its recently launched apps designed to boost the emirate’s hospitality and tourism industry. These included the AI Tour Guide Chatbot, Smart Hotel Licensing and Classification, Smart Vehicle Permit System, and the Hotel Statistics System- Business Intelligence (HSS – BI) solution.

Khalid Jasim Al Midfa, Chairman of SCTDA, said: “Our participation at the WTM is part of our response to the directive of H.H. Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to make Sharjah a global touristic destination. The local tourism sector, one of the vital economic sectors, has witnessed steady growth and development. During the event, we will have an opportunity to see the latest trends in the global tourism sector, showcase Sharjah’s beauty and offerings such as events, festivals, and exhibitions, meet and exchange experiences with decision-makers, and learn about the latest practices in tourism, hospitality, and travel.”

SCTDA recently launched the SHJ AI Guide to enhance the experience of both residents and visitors. The unique easy-to-use application is designed to help visitors from around the world. The application acts as a comprehensive and interactive tourist guide, providing all users with the latest information and details about local destinations, leisure activities, restaurants, and hotel facilities. It is available in five languages, namely Arabic, English, German, Chinese, and Russian. SHJ AI Guide can be downloaded on Apple Store and Google Play.