A host of firsts for atm this year
Identifying the top tourism trends showing the biggest potential for growth is one of the most valuable insights Arabian Travel Market has to offer – not to mention one of the most interesting parts of the job. Each year, we invest a huge amount of time analysing initiatives and trends that are set to have the most significant impact on the way the travel sector in the Middle East will evolve.
In direct response to industry feedback, brand new for ATM 2019 will be the launch of Arabian Travel Week. Taking place at Dubai World Trade Centre from April 28 to May 1 this year, this is an umbrella brand comprising four co-located shows: ATM 2019; CONNECT Middle East, India and Africa – a new route development forum launching this year, ILTM Arabia and our first ever consumer-led event – ATM Holiday Shopper.
The success of both ATM and ILTM Arabia has provided us with the platform to not only introduce two new events for 2019 – but to create a travel week which encompasses the Middle East’s inbound and outbound markets for general leisure tourism and luxury travel as well as providing a dedicated networking forum for the region’s top airline specialists, aviation authorities, tourism boards, airports and tour operators.
Arabian Travel Week provides a renewed focus for the Middle East’s Travel and Tourism sector – under one roof over the course of one week – shining a spotlight on Dubai, the UAE, GCC and of course the wider MENA region’s burgeoning hospitality industry.
According to the World Travel and Tourism Council (WTTC), the direct contribution of travel and tourism to the UAE’s economy is predicted to rise 4.1 percent per annum to Dh108.4bn ($29.515bn) by 2028. So, we are confident Arabian Travel Week will be a key driver in bringing top international destinations to the attention of the Middle East’s travel trade and consumers and equally, marketing the Middle East to strategic overseas tour operators and travel professionals.
Launching alongside Arabian Travel Week, ATM Holiday Shopper will take place for one day only on April 27. The event will showcase over 30 travel and hospitality exhibitors from regional and international destinations who will be offering the very best travel and tourism discounts and deals exclusively for consumers attending the show.
The event will also feature talks and presentations designed to provide travellers with an in-depth knowledge on a variety of travel destinations and tour packages that cover all major attractions within any one country or region – as well as information on visa compliance and travel insurance.
For more information on Arabian Travel Week, please visit: www.arabiantravelweek.com
* The writer is exhibition director ME, Arabian Travel Market