Dubai has managed to once again demonstrate why it is considered among the leading hospitality destinations in the world. This time with a first-of-its-kind concept reveal. AccorHotels and Dubai World Trade Centre (DWTC) announced the first 25hours Hotels property outside of Europe in Dubai. The game-changing disruptive hospitality brand, which was conceptualised in Germany, is set to make its debut for the first time ever in the Middle East with the 25hours Dubai Hotel.
The 434-room property, which will become the largest 25hours Hotel worldwide, is expected to open by 2020. 25hours Dubai Hotel will be located in DWTC’s One Central development, which is a premium mixed-use lifestyle destination.
25hours Dubai will become the first upscale addition to an existing 1,210-room cluster of AccorHotels’ award-winning economy and midscale brands at the DWTC complex.
25hours Dubai Hotel will become the first upscale addition to an existing 1,210-room cluster of AccorHotels’ economy and midscale brands at the DWTC complex
Christoph Hoffmann, CEO, 25hours Hotels explained, “The 25hours Hotel for Dubai is an exciting first on many levels. Apart from being our first destination outside of Europe, it is the first development in cooperation with our partner AccorHotels and will be the largest hotel for the brand. At the moment we are at a stage where we are learning a lot about a new market and culture, as we hope to cope with the regional climate. 25hours Dubai Hotel will be a unique hotel reflecting the spirit and international attitude of Dubai.”
The smart upscale hotel will feature a mix of modern rooms and suites with culturally-conscious design elements. With a focus on soulful dining concepts, guests at 25hours Dubai Hotel will also be able to enjoy specially curated meals at two specialty restaurants, a lobby café and rooftop dining venue. The dining concepts will join 25hours Hotels’ portfolio of international restaurants, including the rooftop concept at 25hours Hotel Bikini Berlin, which not only enjoy tremendous popularity locally but have also become regular hangouts for guests.
25hours Hotels offers upbeat and authentic experiences across ten hotels in six European cities including Hamburg, Frankfurt, Berlin, Munich Zurich and Vienna. A further three hotels are planned to open next year in Cologne, Düsseldorf and Paris.