UAE-headquartered hospitality company TIME Hotels Management has added the 312-unit Meera TIME Residence to its portfolio of serviced accommodation options in Abu Dhabi.
The property occupies a prime Gulf-facing position along the Abu Dhabi Corniche, with a choice of 39 studios, 195 one-bedroom and 78 two-bedroom apartments.“The success of our two existing locations reflects the growing appeal of residence and hotel apartment alternatives to a traditional hotel environment, and the potential for further development of this operational model under the TIME umbrella, as the emirate aims for 3.5 million visitors in 2015,” says chief executive officer Mohamed Awadalla.Pearl TIME Residence has recorded positive occupancy levels of up to 85 per cent in 2014, and the recently opened Zakher TIME Residence is also performing well. Both these Abu Dhabi properties target long-stay business travellers and families looking for flexible, quality-led accommodation.IMPRESSIVE NUMBERSAccording to January to November 2014 statistics released by the Abu Dhabi Tourism & Culture Authority (TCA-Abu Dhabi), hotel apartments in the emirate registered a 3 per cent year-on-year increase in guests, rising to a total of 349,928 guests, and a 12 per cent increase in room nights to 2,281,906.There was also an 8 per cent increase in the average length of stay to 6.52 nights, up from 6.03 and 4 per cent growth in occupancy, which hit an impressive 83 per cent (up from 80 per cent), plus a 9 per cent increase in revenue to Dh603 million ($164.1 million).UAE nationals remain the number one source market for the emirate’s hospitality sector, followed by India, the UK, Germany and the USA. Since 2013, however, the Chinese market has seen significant growth, with Chinese visitor numbers up by 169 per cent, putting them in eighth positon in the emirate’s top 10 of hotel guest geographical origin.LONG-STAY COMFORTSimilarly targeting long-stay guests and family groups, the Meera TIME Residence units include a fully fitted kitchen with fridge and dishwasher plus 24-hour security, housekeeping services, in-room safes, guest relations support, LED televisions, designated parking and a modern state-of-the-art fitness centre with swimming pool, gym and steam/sauna facilities.“We are extremely bullish about the prospects for the Meera TIME Residence, especially given its high profile central sea-facing location overlooking the excitement of the Abu Dhabi Corniche with its various leisure options, which include cycle paths and green spaces, and close proximity to the city’s major commercial areas and entertainment destinations,” says Awadalla.Abu Dhabi International Airport is located within 40 minutes’ drive and Yas Island is 30 minutes away. A fourth property in Abu Dhabi, the 264-unit Jouharaaa TIME Residence, is scheduled to open in early 2016. Link to the Hotel apartments in Abu Dhabi: