SABRE Travel Network Middle East (Sabre or STNME) has signed an agreement with Albader Travel & Tourism (Albader), one of the most respected travel agencies in Bahrain. Under the renewed agreement, Albader’s travel agents will exclusively use Sabre’s awarding-winning Sabre Red platform to offer travel management services to their customers.
Sabre Red is a complete travel solution agents use to run their business. At the heart of this is the Sabre Red Workspace, which is used to shop, book and manage travel for customers. It helps agents provide great value and outstanding service to travellers, while also capturing more revenue and controlling costs through greater efficiency.
Daniel Naoumovitch, CEO, Sabre Travel Network Middle East commented: “We welcome Albader into the Sabre family once more and are pleased to renew our long-term relationship with this highly respected agency. Bahrain is a significant market for us and we will continue to invest hundreds of millions of dollars in new technology to help our agencies be more successful and strengthen their customers’ loyalty.”
Khalid Aldoseri, president, Albader Travels said: “Sabre understands the challenges faced by agencies on the ground and designs its products to help us do our job effectively and efficiently. With Bahrain becoming the cultural capital in the GCC for 2012, our services to tourists becomes equally important and Sabre can help us meet this growing demand. We understand the market and are glad to invest in our future growth, thus reaffirming our position as a leader in this dynamic industry.”