IHG Hotels & Resorts is expanding its presence in Taiwan with five new hotel signings and the launch of the IHG One Rewards LINE MINI App, strengthening its brand portfolio and digital services.
IHG currently operates
17 hotels across eight brands in Taiwan. The new developments will extend its
footprint across Taipei, Taitung and Pingtung, while introducing HUALUXE Hotels
& Resorts to the market for the first time.
Daniel Aylmer, Chief
Executive Officer, Greater China, IHG Hotels & Resorts, said: “The Taiwan
market offers rich tourism resources and distinctive cultural heritage,
creating diverse travel opportunities. The introduction of new projects,
including the debut of HUALUXE Hotels & Resorts in the Taiwan market,
reflects our commitment to meeting evolving traveller needs through a broader
range of brands and experiences. At the same time, the launch of the IHG One
Rewards LINE MINI App allows us to engage guests through a platform used in
everyday life, making travel planning and membership services more convenient
and accessible. ”
The new projects
include HUALUXE Taipei, Crowne Plaza Taitung Zhiben Hot Spring, Holiday Inn
Pingtung City Center, and the dual-brand voco Taipei Shihlin and Holiday Inn
Express Taipei Shihlin.
The LINE MINI App will
allow members to manage accounts, points, benefits, hotel information and
reservations through LINE. IHG One Rewards has more than 160 million members
globally. -TTN