Sharjah Commerce and Tourism Development Authority (SCTDA) announced that Sharjah attracted approximately 1.6 million hotel guests in 2024, reflecting an 11 per cent increase compared to 2023.
Key statistics for Sharjah's tourism sector in 2024 also reveal that Russian guests ranked first with over 270,000 guests, representing an 18 per cent increase compared to 2023. Indian guests came second with over 170,000 guests, marking a 6 per cent rise compared to 2023. European guests saw a 16 per cent increase compared to 2023, reaching over 100,000 guests, while Chinese guests surged to over 60,000 guests, an exceptional increase of 828 per cent compared to 2023. Among Arab countries, Oman topped the list of hotel guests in Sharjah, accounting for 6 per cent of total guests in 2024, followed by Saudi Arabia at 5 per cent, Egypt at 4 per cent, and Syria and Iraq at 3 per cent each. Khalid Jasim Al Midfa, Chairman of SCTDA, highlighted the latest developments from the authority, including the official launch of Sharjah's new tourism brand campaign “Visit Sharjah." The campaign focuses on showcasing Sharjah's diverse tourist destinations, blending heritage, adventure, natural beauty, and modern experiences. It emphasises the emirate's ability to offer varied experiences catering to different types of travellers who are seeking adventure, tranquillity, family entertainment, or cultural immersion. The campaign also spotlights major events such as the Sharjah Light Festival and other annual highlights that create memorable moments of connection and wonder for visitors. Commenting on the 2024 tourism results, Al Midfa stated that Sharjah continues to witness consistent growth in the tourism and travel sector year after year, driven by the wise vision of its leadership. He said, "These positive figures achieved by Sharjah in 2024 reaffirm the emirate’s growing status as a distinguished global tourism destination that blends authenticity with modernity. The remarkable 11 per cent growth in hotel guest numbers reflect the strategic efforts undertaken by SCTDA to enhance Sharjah’s appeal and develop the tourism sector in line with the emirate’s future vision under the leadership of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah." He added, "We remain committed to further strengthening Sharjah’s position as a global hub for sustainable and cultural tourism. We will continue investing in the development of tourism infrastructure and diversifying products and services to meet the needs of visitors from around the world and enrich their experience in the emirate. Innovation and sustainability are the two fundamental pillars driving growth in the tourism sector, contributing to Sharjah’s economic and social development and enhancing its competitiveness on the international stage." During its participation in ATM 2025, the Sharjah Pavilion offered interactive and virtual experiences to introduce the emirate’s history, present, and aspirations, as well as its exceptional destinations and iconic landmarks that embody cultural depth, diversity, and natural richness. Virtual experiences included a virtual safari ride provided by the Sharjah Environment and Protected Areas Authority (EPAA). The safari showcased different environments within the destination and the animals and birds inhabiting them. In sports-related activities, the Sharjah International Marine Sports Club displayed one of the Formula 1 speedboats from Team Sharjah, along with a virtual kayaking experience that allowed visitors to explore Sharjah through the sport of paddling. For classic car enthusiasts, the Sharjah Classic Cars Club offered visitors the chance to learn about the history of vintage cars in the emirate and explore museum collections through virtual reality. Additionally, the Sharjah Museums Authority provided virtual tours of Sharjah’s museums.