Travel, Tourism & Hospitality
Ifema Madrid's 2024 revenues hit $257m
Ifema Madrid has announced its economic and activity results for 2024. The institution recorded revenues of €230.2 million ($257 million), 30% higher than in 2023, with the highest billing to date.
Ifema Madrid has announced its economic and activity results for 2024. The institution recorded revenues of €230.2 million ($257 million), 30% higher than in 2023, with the highest billing to date.
The main growth driver was the trade fair business, with major fairs such as Fitur, Fruit Attraction, Genera, Sicur, Expodental, Construction Week, and Environment Week performing exceptionally well.
In 2024, IFEMA MADRID also showed favorable performance across its various business lines, with a 23.89% increase in total events held.
The institution hosted 740 events, including 100 fairs and congresses (30 digital), 58 music and entertainment proposals, and 578 professional conventions and meetings. Additionally, the institution organised 4 fairs outside Spain.
The MICE sector at Ifema Madrid hosted 16 events, attracting nearly 83,000 attendees, including important international congresses like the World Hemophilia Congress and the European Diabetes Congress.
2024 was a pivotal year in Ifema Madrid's international development, with the successful debut of Fruit Attraction São Paulo in Brazil, Motortec Chile in Santiago de Chile, ESS+ in Colombia, and ARCOlisboa in May.
As part of its digital transformation strategy, Ifema Madrid continued to enhance the functionalities of its LIVE Connect platform, welcoming 390,566 visitor users and 25,701 exhibitor users. The platform facilitated 189,257 contacts that generated 43,220 business leads for exhibitors, a 73% increase from 2023.
Investments totaling €13.4 million were made in 2024, focusing on various technological applications such as CRM implementation, IoT network, Lora Network, Web 3.0 project, platforms for DataDriven, digital fairs and events, and demand and service management.
Ifema Madrid demonstrated its commitment to sustainability and combating climate change, achieving its goal of zero emissions.
The institution began individually analysing the carbon footprint generated during its events in 2024, resulting in a 91.88% reduction in its carbon footprint.
Additionally, significant reductions were achieved in various consumption ratios compared to 2018, including electricity (43.20%), natural gas (51.14%), potable water (54.04%), waste generation (58.87%), and paper usage (83.82%). -TradeArabia News Service