Jumeirah unveils new identity, expansion


Jumeirah unveiled its new brand identity marking a key milestone in its growth strategy to double the size of the portfolio by 2030. The new visual identity is the first stage in a journey of brand evolution designed to inspire a new perspective of luxury for discerning travellers. Building on its origins and reputation for generous hospitality, the move will see Jumeirah reaffirm its position as an industry pioneer, with curated experiences that shape perceptions and trends. 

As part of its accelerated growth strategy, Jumeirah has recently announced new properties including Jumeirah Red Sea in Saudi Arabia, Jumeirah Marsa Al Arab in the United Arab Emirates and Jumeirah Le Richemond Geneva in Switzerland.

Jumeirah’s renewed vision and investment strategy will also see a focus on boutique style properties featuring up to 150 keys, prioritising suite category rooms and villas and residences. The luxury hospitality brand is actively targeting owner and operator opportunities in gateway cities and resort destinations in Europe, The Americas, Africa and Asia.