Kanoo Travel commits to path-leading digitalisation

Kanoo travel unveils ambitious roadmap to advance the travel industry through digitalisation

Kanoo Travel, the first IATA member agency in the GCC and prominent force within the Middle East’s travel industry, has unveiled its key strategic initiatives. The future roadmap (spanning 2023 to 2027), builds upon a robust digitalisation plan to deploy state-of-the-art technology, utilise cloud-based contact centres, and enable intelligent retailing to provide customers with a highly tailored next-generation travel platform.

As the largest travel management company in the MENA region, Kanoo Travel’s new strategy will prioritise key investments in artificial intelligence and digital platforms, data analytics software and cloud-based infrastructure solutions to redefine the entire customer travel journey and experience at every touchpoint. This is in line with the company’s mission to provide the most sophisticated travel solutions on a global level and cater to the needs of the future travellers’ changing behaviours and needs.

Ali Abdulla Kanoo, President of Kanoo Travel, says: “The Kanoo family takes priority in investing in our travel division and its people. Through this investment, we are also strengthening our technological skills to give our customers a fulfilling journey. We are consistently striving to grasp opportunities and reacting by developing and setting best practices, all while responding to the changing marketplace. Our future roadmap 2023-2027 and its outlined strategic initiatives will target the future of travel for both the individual and the corporation.”

Zaeem Gama, Kanoo Travel CEO, commented: “Kanoo Travel is now entering a new phase, backed by a extensive corporate strategy and full-scale digital transformation master plan that will enable prominent improvements, allowing us to become faster at identifying and addressing shifts in the landscape, exploring diverse revenue stream opportunities, in addition to engaging with new potential global travel management partners.”

He further added: “Kanoo Travel has shown the ability to overcome the hardest of challenges, especially during the major shift in the industry resulting from the pandemic. We continued to grow the successful business through passion, commitment, and innovation, despite the obstacles. The new transition and direction clears the path to capture untapped opportunities in the sector and further foster positive outcomes and relations across the region.”

For more than 80 years, Kanoo Travel has cemented their legacy as pioneers of the travel industry in the Middle East.