Life’s a beach

Nikki Beach Resort & Spa Muscat will feature a 170-key resort, residences and the brand’s signature beach club

Nikki Beach Resort & Spa Muscat

Nikki Beach Global, the international luxury lifestyle and hospitality brand, announced the opening of Nikki Beach Resort & Spa Muscat, which will feature an adjacent beach club – Nikki Beach Muscat – as well as residences, all developed in partnership with the Omran Group.

The luxury hotel – which has already been voted “Best New Hotel Construction and Design Oman” and “Best New Hotel Construction and Design Arabia” at the International Property Awards – is slated to open in fall 2023. The beach club will launch simultaneously with the residences opening shortly after.

Situated on Yiti Bay just 30 minutes from the Muscat airport, Nikki Beach Resort & Spa Muscat will feature 115 rooms, 25 suites, and 30 villas with private pools. On-site dining concepts and facilities will include the beach club, three signature Nikki Beach restaurants (Café Nikki, Escape, Soul Lounge), three swimming pools, a pool bar, Nikki Spa, Tone Gym, and a marina. As a top mega yacht destination, the location will appeal highly to the yachting community.

“We are extremely proud and thankful for our Partnership with OMRAN Group, as we share a strong long-term vision for the Sultanate of Oman,” said Alexander Schneider, President of the Global Nikki Beach Hotels & Resorts division. “The opening of Nikki Beach Resort & Spa Muscat will elevate our resort experience to a new level. The project combines the cultural and ethical pillars of Oman with the best of the Nikki Beach Global brand in an authentic and meaningful manner. The property will introduce a new customer experience that goes beyond the norm of luxury hospitality and further elevates the entire market, and we look forward to amplifying the natural attraction of Yiti to bring forth a new cultural highlight for the region.”

The brand’s six signature elements – music, dining, entertainment, fashion, film and art – will be seamlessly intertwined throughout the property to create the atmosphere that Nikki Beach has become known for. While the venue will align with the core Nikki Beach aesthetic, the brand remains a cutting-edge operator that seeks to create innovative concepts that leverage cultural elements from each destination where Nikki Beach properties are located. The venue is being built with full consideration for local and sustainable resources where possible.