Moreover, there are floors reserved exclusively for female travellers with dedicated services, including female room service, a female-only check-in counter and guest relations. Other features include bespoke beauty products, in-room beauty treatments, as well as enhanced amenities in each room. The hotel will also offer dedicated parking spaces for women.
The hotel, which will have its grand opening in September, consists of 232 rooms over six floors with a gym, which has exclusive opening times for women, swimming pool, jacuzzi, four meeting rooms, a business centre and two restaurants, for both male and female guests. Zaytuna, serves Middle Eastern cuisine, with an open kitchen in a market-style setting and La Dolce Vita as the name would suggest is a casual, Italian-themed restaurant.
According to Catalyst, a global organisation that promotes women in the workplace, in 2019, the proportion of women in senior management roles globally grew to 29 per cent, the highest number ever recorded and 87 per cent of global mid-market companies had at least one woman in a senior management role in 2020.
“Once regional and international travel restrictions are relaxed, more women will be travelling on business than ever before. Many women may well be travelling alone and I believe it will be comforting for them to have the option of staying in a hotel where 80 per cent of the staff are women, with dedicated floors and in-room amenities,” said Alexandra Kelner, Hotel Manager, TIME Asma Hotel.
The hotel is also located just five minutes from Mall of the Emirates.
“With the summer heat approaching, TIME Asma is ideally located for a weekend of retail therapy,” said Kelner.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.