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Destination Reports


Wego highlights Germany’s best to the GCC
July 2020 738

Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), partners with the German National Tourist Office, Gulf countries (GNTO) to invite travellers to discover the destination of Germany and virtually explore its amazing attractions and hidden gems.

With the message ‘dream now – visit later’, this joint partnership with ‘Wego’ introduces the global campaign ‘#DiscoverGermanyFromHome’ to tomorrow’s travellers in the GCC by providing them with inspiring and informative content, virtual experiences in its 16 federal states, Spotify playlists, an interactive map, quizzes, recipes and much more to keep their interest in the destination alive until travel is resumed.  

With its natural, historical, and cultural diversity, Germany remains to be one of the most beautiful European countries that GCC travellers can explore. Whether nature lovers, adventurous, people looking for a relaxing retreat, family, or solo travellers, Germany has it all covered. The country is home to more than 100 national parks and nature reserves together with wonderful beaches, stunning islands in the north, serene mountains, and waterfalls as well as the famous ‘Black Forest’ in the south.

Speaking of the partnership, Yamina Sofo, Director Sales & Marketing, German National Tourist Office, Gulf countries (GNTO) commented: “The Gulf region is among the Top 20 of the most important source markets to Germany and the third-largest source market outside Europe. Our partnership with Wego is a great opportunity to highlight that Germany ticks all boxes of the GCC travellers aiming for wellness and recreation, nature and sightseeing, or simply for entertainment and shopping while enjoying high-quality services, great value for money, luxury accommodation and facilities.”

For all fans of museums, Germany offers more than 6,000 indoor and outdoor museums, the most famous of which are the "Mercedes-Benz" museum, the "Porsche" museum in Stuttgart, and the “BMW” museum in Munich. Furthermore, Germany invites its visitors to explore amazing cultural and natural treasures, being home of 46 of the UNESCO World Heritage sites ranging from medieval castles to spectacular industrial buildings, magnificent natural landscapes, and old towns.

 Mamoun Hmedan, Managing Director, MENA and India, Wego, said: “We are bringing the world to our users until it is safe to travel again and we’re thrilled to partner with GNTO to promote one of the most beautiful European countries. Germany entices tourists with its rich and vibrant nature and culture; it’s a must-see destination for everyone.”

Attracting tourists from all countries across the globe, the historical palaces and castles are once in a lifetime experience. The most famous of which is Germany's fairytale castle "Neuschwanstein", as well as the "Castle Road" with 70 castles, fairytale palaces and stately homes spanning for more than 1,200 km from the city of "Mannheim". 

Experiencing the lifestyle of the ancient era, travellers visiting this country also look forward to the carnival street parades and traditional performances.

Last but not least, Germany offers to all shopping lovers, exceptional shopping experiences and irresistible offers from bargain finds to haute couture, traditional to cutting edge, international to the typically German local and traditional markets.

 


 

GNTB expands #DiscoverGermanyFromHome

THE international communication campaign #DiscoverGermanyFromHome of the German National Tourist Board (GNTB) has been accepted with an unusually strong performance in the 50 source markets of German Incoming tourism worldwide. Since the 'go-live' on March 16, it has reached 9.6 million users via the GNTB's channels and generated more than a million interactions. There are also 19,000 contributions about the campaign on external channels, which in turn triggered 210,000 interactions. The sentiment for the campaign is outstanding, with 94.4 percent positive reactions.




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