Hilton announced enhancements to its Hilton Honors loyalty program, launching the elite Diamond Reserve tier in January 2024.
This tier offers new
benefits such as:
- Confirmable Upgrade
Reward: Members can secure room upgrades at booking.
- Guaranteed 4 p.m. late
checkout.
- Priority customer service.
In 2026, achieving
elite status will be easier:
- Gold status: Now
requires only 25 nights (down from 40), with benefits like early upgrades and
Food & Beverage credits.
- Diamond status: Achievable with 50 nights instead of 60, maintaining existing perks.
The Diamond Reserve
tier, requiring 80 nights and $18,000 in eligible spending, offers benefits
like:
- Premium room upgrades
upon booking.
- 4 p.m. late checkout.
- 24/7 exclusive
customer service.
- Access to Hilton’s
Premium Clubs.
Hilton honours flexibility in redeeming Points, continuing perks like no blackout dates and a Fifth Night Free offer. Mark Weinstein emphasized that these changes reflect Hilton’s commitment to recognizing and rewarding loyal travellers.
“Members have told us they are looking for
more personal recognition and meaningful rewards throughout their travel
journey. Today we are proud to usher in the next chapter for Hilton Honors by
delivering on what matters most to our members: making loyalty both more
accessible and more rewarding, in more places around the world,” said Chris
Nassetta, president and chief executive officer, Hilton. “At a time when many
loyalty programs feel increasingly interchangeable, we’re strengthening Hilton
Honors for every member – from our superior upgrade benefits for our elite
members to more ways to dream, stay, earn and redeem Points across our growing
portfolio of more than 9,000 hotels.” -TradeArabia News Service