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$205m in buying power meets at Journeys Italy 2025

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Journeys Italy 2025, hosted by British event organiser Journeys Global Group, will take place from November 17 to 20 in Palermo, bringing together Italy’s finest luxury suppliers with leading travel advisors from North America, Europe, and Asia.

The boutique event will unite 40 international buyers representing a combined $205 million in annual travel sales with 35 Italian suppliers showcasing the best in bespoke travel experiences, boutique hotels, and high-end hospitality.

Collectively, these advisors represent a combined buying power of $205 million and cater to clients with an average spend of $2,000 per guest per night, highlighting the calibre of business opportunities the event will generate.

Together, they represent one of the most influential buying communities in global luxury travel - a significant opportunity for Sicily and Palermo to generate high-value business relationships and future visitor demand. 

Over two days, delegates will engage in one-to-one Fam-Meet appointments and discover Palermo’s rich culture through a series of curated local experiences. 

Hosted at the Grand Hotel et Des Palmes, the programme includes an exclusive welcome apericena by The Mangia Group, a culinary journey through Palermo’s markets with Towns of Italy, business sessions at Villa Igiea, and a Michelin-starred dinner by Chef Vincenzo Candiano at Palazzo Arone dei Baroni di Valentino.

The event will conclude with a Gattopardo-inspired closing dinner at Villa Tasca, celebrating Sicilian heritage, with wines by Tasca d’Almerita and catering by Garajo & Cucina Nomade.

Partners include the Regione Siciliana, City of Palermo, Grand Hotel et Des Palmes, Sicilian Journeys, Eracle Travels, Towns of Italy, and Rocco Forte Hotels, alongside other distinguished local brands. 

Elvira Amata, Assessore al Turismo, Regione Siciliana, said: “We are delighted to welcome Journeys Italy 2025 to Palermo and proud that Sicily has been chosen to represent Italy on an international stage. This event aligns with a broader promotional strategy strongly supported by the Regional Department of Tourism, aimed at reinforcing our region’s position as a leading destination for luxury travel. Sicily continues to achieve one of the highest reputation scores in Italy - now exceeding 8.6 - and we are proud to keep sharing the 
authentic spirit of our island with the world.” 

Alessandro Anello, Assessore al Turismo, Città di Palermo, added: “Hosting Journeys Italy is an important recognition for our city and its growing reputation in the international travel scene. Palermo’s charm lies in its diversity - a place where history, creativity, and hospitality come together. Welcoming such distinguished travel professionals gives us the opportunity to showcase the very best of Palermo’s elegance and vitality.” 

Marcello Mangia, Owner of Grand Hotel et Des Palmes, said:  “We are honoured to host Journeys Italy 2025 and to welcome the world’s leading travel professionals to our historic property. The Grand Hotel et Des Palmes has always been a symbol of Sicilian elegance and hospitality — qualities that reflect the very essence of this event. We are proud to contribute to showcasing Palermo as a destination of beauty, culture, and international prestige.” 

Micaela Giacobbe, Founder & CEO of Journeys Global Group, concluded: “Journeys Italy brings USD 205 million in global buying power to Palermo, creating real business opportunities for Sicily’s luxury travel industry. We are uniting the most senior international travel operators with exceptional Italian suppliers to build long-term partnerships, strengthen the region’s visibility, and generate measurable economic value. Sicily and Palermo offer the perfect backdrop for meaningful business and authentic connection - the essence of our Fam-Meet® way of doing business.”  -TradeArabia News Service

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