Valor Hospitality Partners is expanding in Saudi Arabia through strategic collaborations that promise long-term investor returns.
company utilizes a
third-party management model, merging global best practices with local
aspirations under the philosophy of "A Whole World of Local."
Recently, Jana Bader
was appointed as the Country Head of Business Development for KSA and Regional
Director of PR & Communications. She will lead business initiatives in
Saudi Arabia and enhance regional communications.
A key development is
Valor's Master Group-Level Hotel Management Agreement with a leading Saudi
investment firm, aiming to establish 25 hotels with over 3,000 keys over the
next nine years. The first properties are set to open in December 2026 under a
new Saudi hotel brand.
Beyond Saudi Arabia,
Valor’s 2025 global property signings and openings represent an increase to the
portfolio of over $ 1 billion, fuelling hospitality growth across new
developments, mixed-use, adaptive-reuse, and tourism assets throughout the
Americas, UK and Europe, Africa, the Middle East, Saudi Arabia and Central
Asia.
In the UK and Europe,
Valor has expanded its independent and golf-centric portfolio with the openings
of Dunluce Lodge and Seaton House, both now part of Small Luxury Hotels of the
World; launched VOCO Zeal Exeter; and signed the Hotel Management Agreement for
The Medlock Hotel by Radisson Blu, which will be set within Manchester City
Football Club’s Etihad Campus. In Africa, Valor has strengthened its presence
through an IHG portfolio in Namibia with three hotels, and additional deals
with IHG in Nigeria and Senegal.
In the Americas, the company is expanding into
the Caribbean with a luxury development in Tobago, while in the US, it has
signed a management takeover in Ohio, rebranding The Summit property in
Cincinnati from independent to Le Méridien.
With its expanding
regional presence and investor-focused philosophy, Valor Hospitality Partners
stands at the forefront of shaping the future of hospitality across the Middle
East by driving innovation, supporting national tourism agendas, and ensuring sustainable
value creation for investors and communities alike.
Speaking as part of
the Kingdom’s Tourise 2025, taking place in Riyadh, Julien Bergue, Co-founder
and Managing Partner of Valor Hospitality Partners Middle East, CIS &
Central Asia, commented: “Saudi Arabia’s hospitality landscape is evolving at
an extraordinary pace, creating exciting opportunities for developers and
investors. At Valor, we go beyond hotel management to create value through
performance, innovation, and partnerships built on trust. Our role is to help
investors achieve both commercial success and long-term sustainability, while
contributing to the Kingdom’s ambition of becoming one of the world’s most
compelling tourism destinations.”
Jana Bader, Country Head of Business Development (KSA) and Regional Director of PR & Communications for Valor Middle East, added: “A cornerstone of our strategy is the empowerment of Saudi talent. We believe the true spirit of hospitality is delivered by people, and we are deeply committed to investing in the training and development of the local workforce within our Kingdom’s hotels. By fostering a culture of growth and opportunity, we are not just building hotels; we are building the future leaders of Saudi Arabia’s tourism sector, ensuring our projects deliver authentic and exceptional experiences for guests.” -TradeArabia News Service