Accor has signed Swissôtel Jeddah Al Hamra in partnership with Arabian Hotels & Catering, repositioning a landmark 1984 property in Jeddah’s Al Hamra district under the Swissôtel brand. The 323-room hotel features five dining venues, a club lounge and extensive meeting facilities, including a large ballroom. A phased 24-month renovation will align the property with Swissôtel standards, blending contemporary design with its established heritage.