Saudi Arabia is making an aggressive push to attract global travel trade professionals, urging them to seize the immense opportunities presented by its burgeoning tourism sector. The message is clear: the Kingdom is undergoing a rapid transformation, and those who hesitate will be left behind.
The Kingdom's appeal is already evident, with a significant 24 per cent surge in arrivals from Europe and America last year. This influx of visitors also translates into substantial economic gains. "We're signing some 30 new agreements this year with European trade partners," revealed Fahd Hamidaddin, CEO of the Saudi Tourism Authority. The STA's message to travel agents is a bold one: act now. Read TTN’s full interview with Saudi Tourism Authority CEO Fahd Hamidaddin, on page 2.